Years of industry experience and a network of contributors

At Good Minded, we combine top-notch professional expertise with a deep commitment to societal betterment. Our founder, Alex James, brings a rare blend of skills from being a paramedic, carpenter, and electrical engineer, ensuring a comprehensive approach to problem-solving. When you work with us, you're choosing a team that understands the nuances of both technical challenges and human needs.

Purpose built

Bespoke Websites

Having a bespoke website is vital for a charity as it provides a tailored online platform that aligns perfectly with its unique mission, values, and goals. A custom-designed website allows for a distinctive and memorable presentation of the charity’s cause, enhancing its brand identity and appeal to donors and volunteers. It enables the integration of specific functionalities that cater to the charity's unique needs, such as specialized donation forms, event registration systems, and interactive story-telling elements. This level of customization ensures an optimal user experience, encouraging greater engagement and participation. A bespoke website also offers improved scalability and flexibility, adapting to the evolving needs of the charity. Additionally, it provides better control over both the aesthetic and functional aspects of the site, ensuring a cohesive and impactful online presence that resonates with the target audience.

Tailored to Specific Needs

Customized features and design that reflect the charity's unique mission and goals.

Enhanced Brand Identity

A distinctive website strengthens brand recognition and appeal to stakeholders.

Optimized User Experience

Tailored design and functionality for easy navigation and user engagement.

Scalability and Flexibility

Ability to adapt and expand as the charity’s needs and strategies evolve..

Improved Engagement Tools

Integration of specific tools like donation forms and event systems to boost participation.

Control Over Presentation

Greater autonomy in managing the site’s appearance and functionality to align with strategic objectives.

Square Logo
On target

Digital Marketing

Digital marketing is crucial for charities as it dramatically enhances their ability to communicate, engage, and grow their impact in an increasingly digital world. Through various online platforms, charities can reach a wider and more diverse audience, raising awareness and support for their causes. Digital marketing enables targeted communication, allowing charities to connect with specific demographics and tailor their messages for greater relevance and impact. It's also a cost-effective way to promote their initiatives, maximizing the return on investment compared to traditional marketing methods. The real-time nature of digital marketing offers immediate feedback and interaction, fostering a sense of community and engagement among supporters. Data-driven insights obtained from digital campaigns help charities to refine their strategies and make informed decisions. Moreover, digital marketing tools enhance fundraising efforts, enabling charities to conduct efficient and wide-reaching campaigns to secure the necessary resources for their missions.

Wider Audience Reach

Access to a global audience for increased awareness and support.

Real-Time Interaction:

Immediate engagement with supporters, enhancing community building.

Targeted Communications

Ability to tailor messages to specific groups for more effective outreach.

Data-Driven Insights

Access to analytics for informed decision-making and strategy refinement.


More economical than traditional marketing, allowing for efficient use of resources.

Enhanced Fundraising

Effective online campaigns and donation tools to boost funding.

Help when it's needed

Technical Support

On-demand technical support is indispensable for charities, primarily because it ensures the seamless functioning of their technological infrastructure, which is integral to nearly all aspects of their operations. This support system offers immediate assistance to resolve technical issues, maintaining the continuity and efficiency of the charity's work. It safeguards sensitive data, such as donor information, ensuring compliance with privacy regulations. On-demand support enables charities to utilize their technological resources optimally, reducing costs and redirecting funds towards their main mission. It helps them stay abreast of and adapt to rapid technological changes, keeping their digital presence relevant and effective. Furthermore, reliable technical systems, underpinned by readily available support, boost donor confidence by demonstrating the charity's commitment to professionalism and security. Lastly, it empowers staff and volunteers by allowing them to focus more on the charity's goals and less on technical hurdles.

Immediate Issue Resolution

Quick troubleshooting and problem-solving to minimize disruptions.

Data Security and Compliance

Ensures the protection of sensitive data and adherence to legal standards.

Resource Optimization

Efficient use of technology, reducing costs and focusing funds on core activities.

Adaptability to Tech Advancements

Staying current with technological trends and innovations.

Increased Donor Confidence

Demonstrating commitment to security and professionalism.

Empowered Workforce

Enabling staff and volunteers to concentrate on mission-critical tasks.

Growth focused

Business Strategy

Having a business strategy is crucial for a charity as it provides a clear roadmap for achieving its mission and goals. It allows the organization to define its objectives, understand its target audience, and create a plan for resource allocation and activities. A well-defined business strategy helps in identifying opportunities for growth and areas needing improvement. It ensures that all efforts are aligned with the core mission, maximizing impact and efficiency. This strategic approach is also vital for financial sustainability, guiding the charity in fundraising and budget management. Furthermore, a solid business strategy enhances credibility with donors, partners, and the public, showcasing the charity's commitment to professionalism and effectiveness. It also aids in risk management, preparing the organization to navigate challenges and uncertainties effectively.

Clear Direction and Focus

Establishes clear goals and a roadmap for achieving them.

Resource Optimization

Ensures efficient use of resources, aligning them with strategic objectives.

Growth and Improvement

Identifies opportunities for growth and areas for development.

Financial Sustainability

Guides effective fundraising and budget management.

Enhanced Credibility

Builds trust with donors, partners, and the public.

Effective Risk Management

Prepares the charity to navigate potential challenges and changes.

Optimizing operations

Custom Software

Custom mobile and desktop software developed by Goodminded is crucial for charities, as it offers tailored solutions that align with their unique missions and operational needs. In an era where digital presence and efficiency are key, these bespoke applications enhance a charity's ability to reach and engage with its audience, streamline internal processes, and effectively manage resources. Goodminded's expertise in understanding and addressing the specific challenges faced by non-profits ensures that the software is not only functional but also amplifies the impact of the charity's work. This technology empowers charities to operate more efficiently, track their progress, and expand their reach, ultimately enabling them to better serve their communities and achieve their goals.

Enhanced Efficiency

Automate routine tasks and streamline operations, allowing staff to focus on core activities.

Improved Data Management

Securely manage and analyze donor information, financial data, and project outcomes.

Increased Outreach

Reach a wider audience through tailored digital platforms, enhancing fundraising and awareness campaigns.

User-Friendly Interfaces

Ensure ease of use for volunteers and staff, reducing training time and increasing productivity.

Customized Solutions

Address specific needs and challenges unique to each charity, ensuring greater effectiveness.


Maximize the use of limited resources by reducing the need for multiple off-the-shelf software solutions.

Enhancing Career and Community


An internship at Goodminded is a transformative experience that bridges the gap between career aspirations and community impact. It provides a unique opportunity to be part of an organization dedicated to uplifting and mentoring at-risk members of the community, while also maximizing the efficiency of non-profit resources. This setting not only fosters a deep understanding of social issues but also equips interns with the skills and insights needed to drive both personal and societal progress. Interns gain hands-on experience in real-world problem solving, strategic resource management, and effective communication, all within a framework that emphasizes ethical and sustainable practices. This experience is invaluable for those seeking to make a tangible difference in their careers and their communities.

Community Engagement

Learn the intricacies of working closely with local communities and understanding their needs

Strategic Resource Management

Develop skills in optimizing limited resources for maximum impact.

Leadership Skills

Gain experience in leadership and team management in a socially responsible context.

Innovative Problem Solving

Learn to approach challenges creatively and innovatively, a skill critical in any professional setting.

Networking with Purpose

Build connections with like-minded professionals and community leaders focused on social good.

Ethical and Sustainable Practices

Understand the importance of ethics and sustainability in business and community projects.